Public Affairs
A cohesive public affairs approach amplifies key messages and establishes an echo chamber in which target audiences are exposed to what you have to say. Lisa plays a role on project campaign teams where coordination with government and media relations professionals, creatives and digital strategists is necessary to publicly define a challenge and then position the solution.
LDanielson Consulting collaborates regularly with talented professionals whose expertise includes:
Qualitative and Quantitative Research
Media coverage of a “trending” social media post shouldn’t be confused with public opinion on critical issues facing communities. When you want to know what people believe, and thus how they might vote or express their priorities to policymakers, you ask them.
Media Relations
As demands on newsrooms increase inversely to their available resources, a thoughtful, proactive approach with journalists benefits from meaningful relationships and subsequently, improved potential of informing coverage.
Graphic and Web Design
Clear, clever, smart design can translate words into concepts that can be far more effective than paragraphs on a page.
Digital Strategy
Defining policy issues in a digital world requires savvy beyond marketing a product or service and benefits from leading edge know-how of evolving tools, tactics, and technology.
Government Relations
The muscle of many campaigns starts and ends with the expertise of individuals who don’t hesitate to leverage their knowledge of the legislative and regulatory process to navigate a crowded policy environment.