Strategic Communications
Breaking through the noise to be heard isn’t necessarily a matter of volume, but of place, sequence, language and tone. A strategic approach to communications isn’t talking for the sake of doing so, but connecting with the target audience across the right channels at the right time to educate, inform, inoculate, defend or endorse.
As principal of LDanielson Consulting, Lisa works with clients to develop communications strategies that are specific to the issue, the situation and their brand. The rituals of communicating are commonplace. LDanielson Consulting specializes in the strategic disciplines of communicating so target audiences are exposed to core messages that amplify and reinforce the desired point of view.
Strategy
Providing strategic guidance and management of communications initiatives that meet policy goals.
Narrative, Message
Establishing context and refocusing communications to develop new messages and protect core organization or brand tenets, where needed.
Assessment
Auditing existing materials, leveraging resources already in place to maximize what is working, edit what isn’t.
Listening
Strengthening the narrative and communications tactics using qualitative and quantitative research, social listening and analytics.
Approach
Writing and editing for traditional and online media, collaborating in the development of impactful creative and conscientious stewardship of reputation and brand.
Crisis Communications
Developing strategy, clarifying misinformation and helping establish rapid response for multiple audiences.